Drawing from a place reminiscent of his childhood, Creative Director Alessandro Michele chose the Capitoline Museums to unveil the new Gucci Cruise 2020 collection.
Offering a unique look inside the centuries-old history of Ancient Rome through a rich antiquities collection, the Capitoline Museum set the mood for the new women’s and men’s collection. Located in Michelangelo’s Piazza Del Campidoglio, on top of the Capitoline Hill, the beginning of the museum has been traced back to 1471, when Pope Sixtus IV donated bronze statues to the city of Rome. First opened to the public in 1734, the museum is regarded as one of the oldest museums complexes in the world. Housed in two buildings—Palazzo dei Conservatori and Palazzo Nuovo—connected by Underground Galleria Lapidaria, the collection includes ancient Roman bronze and marble statues, medieval and Renaissance art, elaborate frescoes and a magnificent view of the Roman Forum.
Michele drew from another childhood reference, Mickey Mouse and the house of Disney. Melding music, museums, and mouse the collection hit on all the high notes we’ve come to expect from Gucci.