Gucci | DIY Campaign

Gucci’s Alessandro Michele, known for his collaborations with unique artists to promote collections, is at it again, this time teaming up with 12 artists worldwide to showcase the DIY line through imagery featuring some of the brand’s customizable pieces.

Earlier this year, Gucci worked with photographer and director Petra Collins to debut the new DIY Program. Now, the brand has further expanded on this by linking up with other artists.

Artists Soko, Unskilled Worker, Jayde Fish, Phannapast, Adrian Kozakiewicz, William Ndatila, Trevor Andrew, Alex Merry, Amanda Charchian, Coco Capitán, Ignasi Monreal, and Angelica Hicks join the campaign, putting their own touches on some of Gucci’s well-known pieces. 

While the full campaign has yet to be released, Gucci has offered a taste of what’s to come.