When we last left Styles he was visiting a North London fish and chip shop with his pet dogs and rooster in the fall campaign. It would appear that his fondness for pets has caused the Englishman to relocate, supposedly to to the Mannerist, Renaissance gardens of the 16th-century Italian villa where the Englishman has added to his stable of pets a lamb, goat and piglet. The campaign playfully positions Harry Styles’ personal, urban take on the Gucci tailoring wardrobe amongst the classic, stylised landscape of the gardens, where fountains, grottoes and mazes characterise the ancient surroundings.
The campaign, lensed by longtime Gucci collaborator Glen Luchford and art directed by Christopher Simmonds, has all the makings of Instagram gold. Noticeably Gucci released the image cropped just for that. The Impression believes the marriage of cute and cute would also make for this years best selling wall poster to adorn bedrooms wherever Harry Styles albums are played. We digress, but how great were band posters as wall decor at one time, what happened to those? Bring it back Gucci!
Meanwhile Styles was styled by none other that Gucci Creative Director Alessandro Michele himself. Was it the villa, the artist, or the animals that drew him to the set? We can’t tell, may be all three, but the result is a warm hearted outing for the house less than a week before their forthcoming collection next Monday in Paris. While they may be light hearted, when it comes to communication, Gucci isn’t kidding around.
Gucci Creative Director | Alessandro Michele
Agency | Simmonds ltd.
Creative Director | Christopher Simmonds
Photographer | Glen Luchford
Stylist | Alessandro Michele