Alessandro Michele Announces new Gucci Home collection to Launch in September
BY DORIS ABAIWEH
Rejoice all Gucci lovers! The designer label is now going beyond apparel and accessories, to launch “Gucci Décor.”
The new home collection will have a DIY element—people will be able to modify pieces “by applying decorative details.” The idea is to provide elements that allow for customized living spaces.
Similar to Alessandro Michele’s clothing designs, there is nothing mundane about the Décor collection. Expect to see the eclectic combination of patterns, colors, and designs, Michele usually implements on the runway—rendered for home décor. Bits of text make occasional appearances in the collection, as well as Gucci Garden iconography, with flora blooming lavishly on a number of items. What one shouldn’t expect is a dedicated area solely for the collection. Rather, the pieces will be integrated with clothing, accessories and shop fittings throughout stores—portraying a complete Gucci lifestyle.
Some pieces from the collection are made of porcelain and are produced by Richard Ginori, the celebrated Florentine company founded in 1735. In addition to furniture, furnishings and crockery, the collection is comprised of metal trays possessing strong colors and prints, a range of wallpapers that come in silk, vinyl and paper, and decorative folding screens. There will also be candles and incense that come in four scents; Inventum (a delicate note of ancient damask rose, blended with voluptuous and distinctive Taif rose), Fumus (the dark and intense scent of birch, mingled with that of orange leaves and beeswax), Herbosum (the fresh, intense scents of tomato leaves and aromatic plants, mixed with the fragrance of long grass peppered with basil and lemongrass), and Esotericum (the bitter aroma of Seville oranges, intricately intertwined with notes of jasmine, leather and salt).
The collection is set to hit Gucci flagship stores, gucci.com, and selected specialty stores this September.
Illustrations | Alex Merry