Gucci has launched its Gucci-Dapper Dan collection, a collaboration between the house and Harlem hip-hop designer Dapper Dan.
Photographer Ari Marcopoulos, who has worked with the House in the past, took to the streets of Harlem, New York, to capture a series of portraits for the collection. Inspired by archive imagery of Dapper Dan’s original pieces from the 80s, the images reflect a certain street aesthetic similar to the original images and uphold Dapper Dan’s legacy.
Throughout the 80s and early 90s, Dapper Dan was known for his Harlem boutique, located on 125th Street, where he created custom-made pieces for hip-hop artists, street legends and athletes, such as LL Cool J, Salt-N-Pepa, and Floyd Mayweather Jr. The designer’s eclectic style and cultural adventurousness inspired Gucci’s Creative Director Alessandro Michele, who showcases this inspiration in the collection.
According to the house, the collection essentially “Guccifies” Dapper Dan’s original aesthetic, re-imagining the styles that the hip-hop designer is known for. Furthermore, the collaboration incorporates E Pluribus Unum, a Latin phrase that means, “Out of many, one,” and that Dapper Dan felt best represented the spirit of the collection.
The Gucci-Dapper Dan collection can be found on the house’s website as well as at select flagship stores of the house around the world.