Gucci’s latest eyewear campaign is a free-spirited flânerie down Venice’s idyllic boardwalk. A group of teens sports the label’s Spring 2018 eyewear while noshing color-pop sorbet, trading sensual glances, and altogether basking in the California climes. The collection of youthful plastic shades, wire bug-eyes, and retro aviators is embodied in the ad’s dreamy depiction of teens in repose.
Creative Director | Christopher Simmonds
Photographer | Zoë Ghertner