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Gucci’s latest eyewear campaign is a free-spirited flânerie down Venice’s idyllic boardwalk. A group of teens sports the label’s Spring 2018 eyewear while noshing color-pop sorbet, trading sensual glances, and altogether basking in the California climes. The collection of youthful plastic shades, wire bug-eyes, and retro aviators is embodied in the ad’s dreamy depiction of teens in repose.

 

 

 

 

 

Agency | Simmonds Ltd.
Creative Director | Christopher Simmonds
Photographer | Zoë Ghertner
Stylist | Jonathan Kaye
Models | Ni Ni, Dwight Hoogendijk, & Stella Lucia