Gucci is absolutely killing it! The Impression is totally crushing on the new @GucciBeauty Instagram account, sharing Alessandro Michele’s vision of “The Art of Beauty” through the ages and around the world.
Not only did the fashion powerhouse bring the fun back to fashion, they are bringing art back to beauty. Highlighting different ideals of beauty and its rituals across cultures and historical periods, and also the political and social context in which these existed, it truly is a well researched and curated art feed presenting original content by a team of five art writers which is Insta friendly and smart. They provide accessible back stories to a wide spectrum of female protagonists dating from 90 AD to 2018 and ranging from Queen Nzinga Mbande of Angola, the Muslim Mughal empress Nur Jahan, Dido Elizabeth Belle, who was born into slavery and became an aristocrat, a court lady by the Shanghai School, a Jewish woman from Tangiers, a native Latin American woman wearing a traditional blouse, a beauty from Tokyo’s hedonistic “floating world”, not to mention, a couple of men. What a wonderful way to get people to appreciate and embrace the diversity of beauty, the universal strive for it, and ultimately identify with others through art and foster inclusivity.
Gucci is popularizing art with the masses through its genius campaigns such as #TimeToParr, featuring their timepieces lensed by renowned fine art photographer Martin Parr, the Gucci Hallucination campaign referencing iconic classical paintings, or its collaboration with 15 female artists for the launch of Gucci Bloom. Does anybody else see a Mickalene Thomas collaboration for the Dapper Dan collection?
Follow @GucciBeauty for new launches in beauty and fragrances, looks from the fashion shows, and special collaborations with artists and talents.