Every house needs a touch of mystery and suspense to create allure, but doing so requires talents like Alessandro Michele to show us how to pull tricks up our sleeves. And this season the house of Gucci pulled up their sleeves to reveal a timepiece and jewelry campaign with none other than iconic suspense film heroine, Tippi Hendren.
Hendren is known as the favorite muse of director Alfred Hitchcock, who he famously cast in both Marnie and The Birds. Thankfully the actress has found a new director who knows how to treat her right in Colin Dodgson, who along with Art Director Christopher Simmonds of Simmonds ltd, has cast Hendren in a new suspenseful role, that of a fortune teller.
In the film short a group of Gucci clad believers, visit said future teller in a richly decorated interior in contemporary Los Angeles to witness her channelling an other-worldly spirit. All clad in key pieces from Gucci’s timepieces and jewelry collections the story keeps in telling with the horror themed spirit of Fall 2018 runway show.
Hendren’s character holds the attention of her young visitors as she practices the arts of palmistry and crystal ball reading. And the campaign held our attention for being wise enough to have a playful spirit. While we can’t speak to what the fortune teller saw in the crystal ball, for us Gucci’s path is crystal clear; as those who understand the value of a touch of suspense, are richly rewarded.
Gucci Creative Director | Alessandro Michele
Agency | Simmonds ltd.
Art Director | Christopher Simmonds
Photographer/Director | Colin Dodgson
Talent | Tippi Hedren
Models | Victoria Schons, Emily Unkles, Tom Atton Moore, Tex Santos Shaw
Music | Intro, Written by Emma Davies, Performed by E.M.M.A