Review of Guerlain Kiss Kiss Spring 2021 Ad Campaign by Creative Directors Robert Lussier & Mia Forsgren of The Style Council & Photographer Inez & Vinoodh with Models Imari Karanja, He Kong & Natalia Vodianova
A new campaign from Guerlain plays with the iconic symbol of a lipstick mark to create a participatory feeling of love and togetherness. The campaign features creative direction by Mia Forsgren and Robert Lussier of The Style Council and photography by Inez and Vinoodh.
Soundtracked by a fitting Elvis song, the short film depicts a playful game of a kiss-centric version of telephone. A diverse group of characters unites to form a kiss chain, passing the expression of love and friendship down the line.
The campaign hits a joyous note of optimism during a time when kissing is sadly inadvisable, uplifting and reminding us that there will once again come a time when we can all kiss freely.
Agency | The Style Council Creative Directors | Robert Lussier & Mia Forsgren Photographers/Film | Inez & Vinoodh Talent | Adele Farine, Ines de la Fressange, Yang Hao, Imari Karanja, He Kong & Natalia Vodianova Hair | James Pecis Makeup | Lisa Butler Nails | Elsa Music | ‘Such A Night’ by Elvis Presley Editing | Consulate NYC Location | Paris
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