Guerlain

'Kiss Kiss' Spring 2021 Ad Campaign


Review of Guerlain Kiss Kiss Spring 2021 Ad Campaign by Creative Directors Robert Lussier & Mia Forsgren of The Style Council & Photographer Inez & Vinoodh with Models Imari Karanja, He Kong & Natalia Vodianova

A new campaign from Guerlain plays with the iconic symbol of a lipstick mark to create a participatory feeling of love and togetherness. The campaign features creative direction by Mia Forsgren and Robert Lussier of The Style Council and photography by Inez and Vinoodh.

Soundtracked by a fitting Elvis song, the short film depicts a playful game of a kiss-centric version of telephone. A diverse group of characters unites to form a kiss chain, passing the expression of love and friendship down the line.

The campaign hits a joyous note of optimism during a time when kissing is sadly inadvisable, uplifting and reminding us that there will once again come a time when we can all kiss freely.


Agency | The Style Council
Creative Directors | Robert Lussier & Mia Forsgren
Photographers/Film | Inez & Vinoodh
Talent | Adele Farine, Ines de la Fressange, Yang Hao, Imari Karanja, He Kong & Natalia Vodianova
Hair | James Pecis
Makeup | Lisa Butler
Nails | Elsa
Music | ‘Such A Night’ by Elvis Presley
Editing | Consulate NYC
Location | Paris