Guess’ latest Fall 2018 Campaign, shot by Josh Ryan, captures the western feel of California, the side you don’t see very often.
The campaign takes social media star Amanda Cerny along with models Gwen Van Meir, Erin Cummins, Amanda Rodriguez, Julien Marlon, and Charlie Matthews on a road trip through the California desert.
Guess was smart to tap Amanda Cerny as the face of the campaign. Known across all social media channels, Cerny is also an entrepreneur who has built up her own business by working with companies, such as Paramount Pictures, Tinder, and Guess Jeans. She is also known for being funny, having built up a fanbase on Vine. The Impression commends Guess’s casting of Cerny because in light of the house’s recent challenges, Cerny brings a three-dimensional, holistic component to the campaign as opposed to a two-dimensional pin up.
Photographer | Josh Ryan Models | Amanda Cerny, Gwen Van Meir, Erin Cummins, Amanda Rodriguez, Julien Marlon and Charlie Matthews Location | Joshua Tree, California