Helmut Lang

Spring 2020 Ad Campaign


Helmut Lang’s spring-summer 2020 ad campaign features Bella Hadid captured by photographer Ethan James Green. Creative direction by Brian Phillips and styling by Patti Wilson use black and white images that stay true to the brand’s DNA.

Creative Director | Brian Phillips
Photographer | Ethan James Green
Models | Bella Hadid
Stylist | Patti Wilson
Hair | Jimmy Paul
Makeup | Hannah Murray
Manicurist | Megumi Yamamoto