Hervé Léger Introduces Athleisure Collection

Hervé Léger Introduces Athleisure Collection

Hervè Lèger Launches A New Collection Adding A Distinct Brand Offering For A Growing Audience

Luxury brand Hervé Léger unveiled a new collection designed to extend the lifestyle reach of the brand and to meet the demands of the modern woman. Hervé by Hervé Léger embodies a casual aesthetic that expands the brand’s offering for its loyal audience and reaches a new consumer with a line of fashion and active-inspired offerings that pay homage to Herve Leger’s signature bandage design element.  

Hervé by Hervé Léger includes a range of bodysuits, sweatshirts, bandage tees, leggings, bike shorts, dresses and oversized jackets with an emphasis on the way that the materials move, stretch, flow, and mold to the body allowing the wearer to feel relaxed and comfortable in their everyday wardrobe. Several of the collection pieces showcase the new Hervé logo in contrasting tones with pops of color such as lemon, lilac, bright pink, sage and sepia throughout.

This is an opportune time to expand the reach of Hervé Léger. A renewed interest in 90s style and our strength as an iconic luxury brand gave us the perfect platform to create a compelling new extension for the brand to reach new audiences. We continue to deliver on our commitment to helping women of all ages feel empowered and confident every day

Melissa Lefere-Cobb, Senior Vice President

Hervé Léger creative director Christian Juul added, “I wanted to find a way to translate the ultra-feminine style we love for the main line into something more approachable and infinitely wearable for every day. imagine skater culture meets iconic supermodels; bodysuits meet with hoodies, and 70’s pastels meet with graphic black and white – and there you have it, Hervé by Hervé Léger.” “the new Hervé by Hervé Léger collection is an impactful expansion for the brand,” said Ber-Tia Barron, vp of brand, luxe at ABG, the owner of Hervé Léger. “Hervé Léger has a profound legacy in the luxury space, which we are excited to extend to a new market.”