H&M has named Moschino as its next designer collaborator. The Swedish fast fashion company and Moschino Creative Director Jeremy Scott confirmed the news over the weekend at the Coachella music festival in California.
The collaboration collection, which is slated to launch on November 8, will follow H&M’s collection with Erdem in 2017, as well as collections with Kenzo, Balmain, Alexander Wang, Isabel Marant, Maison Margiela, and Versace. The Swedish company said the collection is comprised of accessories, “extra surprises,” and “playfulness and humor” much like Moschino’s collections.
In addition, Scott announced the news via a call with model Gigi Hadid that was projected on screens at a Moschino party.
“I am so excited about MOSCHINO [tv] H&M,” said Scott. “My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
H&M rarely misses when it comes to its designer collaborations, and Moschino is the right brand to keep the win streak going. Since Scott took over at Moschino, the Italian fashion brand has been youthful, humorous, and fun, producing collections with references to McDonald’s, Super Mario, SpongeBob Squarepants, and Looney Tunes.
We can’t expect cartoon character cameos in the collaboration collection, but we can expect a proper collection sell-through. Moschino in 2017 helped drive its parent company, Aeffe’s, growth by 12% due in part to achieving a 144% increase in net income in the first nine months of the year.