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H&M debuts Conscious Exclusive 2017 Line for Earth Day


H&M debuts their Conscious Exclusive 2017 line on the eve of Earth Day. The fashion brand partnered with Supermodel and Philantropist Natalia Vodianova, to give a broader awareness to water pollution. The Conscious Exclusive line takes organic and recycled materials and turns them into beautiful flowy, light fabrics. Showing that being eco-friendly can mean having forward-looking glamorous designs.


Director | David Sims
Director of Photography | Daniel Landin
Model | Natalia Vodjanova
Production | Strange Cargo Film