Holzweiler Opens its First Store Outside of Oslo, In the Capital of The Fjords – Bergen
Oslo-based design house, Holzweiler, founded in 2012 by siblings Susanne and Andreas Holzweiler, has opened the doors to its first mono-brand store outside of Oslo. The store was made in collaboration with architects Snøhetta and artist Ali Gallefoss.
Snøhetta has been part of the Holzweiler showroom and retail identity since 2017 and is also designing the labels next store in Oslobukto come June 2021.
The relationship with local artist, Ali Gallefoss, began 2 years ago with a sculpture, The Elephant in the Room, that Ali made from Holzweiler deadstock scarves and later traveled from Norway to Paris, Copenhagen, and Beijing. Since then, Holzweiler x Ali Gallefoss has meant a t-shirt collaboration as well as Ali’s art being displayed and sold in the Holzweiler store in Oslo.
The new store in Bergen is located in the art deco inspired 1930’s Kroepelingården building on Strandgaten 18. Here Snøhetta has drawn direct Inspiration from the local west coasts landscape and coastal conditions into the store interior design. Local inspiration has been pivotal and is incorporated into everything as for example the hanging and display of clothing garments on solid oak milled rails brings an association of traditional handrails and craftsmanship. Clothing rods are woven between a variety of artwork created by artist Ali Gallefoss blurring the lines between art and functioning display and merchandizing objects. In collaborating with Gallefoss the idea of the new Holzweiler space is to evoke a playfulness and sensation of an art gallery blurring the lines of what a retail experience can be.
The store’s 1930’s herringbone flooring is made from boats of the period. It was discovered during the renovation and was originally not part of the plan, however, quickly altered since the finding was too precious to leave behind.
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