Review of Hugo Hugo Boss Holiday 2020 Ad Campaign by Photographer Max Farago
Hugo Hugo Boss is in the drivers seat with their Holiday 2020 ad campaign with the help of photographer Max Farago and models Breanna Box, Lucan Gillespie, Jeremiah Berko Fourdjour, and Peter Dupont.
This campaign evokes a day spent with friends taking “candid” pictures focused around a car that acts as a centerpiece for the narrative. Max Farago’s work makes it appear as if the members of the friend group are taking turns behind the camera — some are in black and white, some in color, some are whimsical, and some are serious.
It is interesting to see a Holiday campaign that doesn’t make some reference to the COVID crisis. Hugo might be working to differentiate themselves by giving their consumers a break from the ever-present nature of the pandemic. Adding an element of potential travel. There is a freedom, a recklessness (qualified by our circumstance) that exudes from these photos.
Photographer | Max Farago Models | Breanna Box, Lucan Gillespie, Jeremiah Berko Fourdjour, & Peter Dupont Hair | Louis Ghewy
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