Hugo Spring 2020 Fashion Ad Campaign Photos


Spring 2020 Ad Campaign

Hugo has launched its Spring 2020 campaign, photographed and directed by Harley Weir, and featuring models Hanne Gaby Odiele, Lily McMenamy, London-based musician Obongjayar, and Japanese street style star Takuro Yamazoe. 

Set in different locations around Berlin, including the legendary Hansa Studios and Tiergarten park, the campaign film references the 1970’s with vintage amps, wood paneling and a swivel chair with avocado-colored upholstery. Weir’s photographs feel contemporary nonetheless because her color schemes shift the imagery into the present moment by sprinkling in bright baby blues, grassy greens, and coral pinks that are clean and bright, without the hearty saturation that was so popular in the late 60’s and early 70’s. Weir’s color sense is sophisticated and complex, and the photography also uses Berlin to great effect; the inclusion of blinds, marble, and mirrors blend seamlessly with vintage elements to create an aesthetic that feels fresh and edgy.

Photographer/Director | Harley Weir
Models | Hanne Gaby Odiele, Lily McMenamy, Obongjayar, Takuro Yamazoe
Stylist | Vanessa Reid
Location | Hansa Studios, Tiergarten Park