Mixing studio with stage in its latest Fall 2018 ad campaign, JBrand pays homage to its hometown’s entertainment DNA and the omnipresent spirit of the pursuit of dreams.
The house took to Milk Studios and Zebulon, a legendary music venue with dark and intimate interiors that relocated from Brooklyn’s Williamsburg neighborhood to the East Side of LA last year, to capture real-life couple Elsa Hosk and Tom Daly along with musical collaborators Rainsford and Twin Shadow. Shot on 1/2-frame film by photographer and well-known collaborator Magnus Unnar, the images reflect the iconic ethos of the 90s music scene and capture Rainsford and Twin Shadow in their element—on stage. The campaign brings you onto the stage with the musicians at their show.
“The brand chose to shoot in a location that is familiar and frequented by myself and my friends which I liked,” said Twin Shadow. “Zebulon has become a new centrepiece to nightlife in LA for people looking for a higher quality in music and art.”
JBrand In House Creative Direction | Mary Peffer Photographer | Mangus Unnar Stylist | Karla Welch Talents | Elsa Hosk, Tom Daly, Twin Shadow, Rainsford Hair | Adir Abergel, Anna Lyles Makeup | Kali Kennedy, Diane Da Silva Men’s Groomer | Saisha Beecham Manicurist | Mel Shengaris Locations | Milk Studios & Zebulon
WHERE FASHION GETS CREATIVE
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