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Jeffrey Rüdes’ Spring 2016 AD CAMPAIGN

BY MARISSA TOZZI | Impressionist

We’ve all heard of 50 Shades of Grey – but 50 Shades of Grimes is another story. Fifty Shades of Grey star, Luke Grimes, has been chosen to front Jeffrey Rüdes’ recently revealed Spring/Summer 2016 ad campaign.

Jeffrey Rüdes is no stranger to fashion, having founded LA-based J Brand. Now with his namesake label, he has elevated his classics to reflect the cinematic, Hollywood lifestyle of leading actors. And what better way than Bruno Staub shooting Grimes on location at the Penn Modern House in Hollywood, and Sunset Boulevard!

The masculine yet elegant campaign encapsulated Rüdes’ timeless style and craftsmanship, and it’s no question that this actor knows about luxury – playing billionaire Christian Grey’s older brother (50 Shades of Grey).

Grimes effortlessly displayed the Hollywood take on the sophisticated, elegant and modern looks that Rüdes was going for, and hit a home run in representing all of Hollywood’s leading men by delivering the luxury of not only Rüdes and his campaign, but all of Hollywood, in a simplistic fashion. Fifty thumbs up!



Photographer | Bruno Staub
Model | Luke Grimes