Hana Jirickova stars in the latest campaign from Jerome Dreyfuss. The Parisian Maison’s Fall 2020 campaign sees the Czech model float with a casual elegance between work and play.
Photographer Germain Chauveau captures her candidly outside as she appears to work on a sustainable farming project: gathering herbs, hand washing clothes, or scoping out a fishing spot. The earth tones and indigos of the collection harmonize nicely with the rustic setting, and Chauveau manages to make his compositions feel both artistically cohesive and organic.
The imagery feels like the perfect embodiment of Jerome Dreyfuss’ ideology that luxury should be something accessible and freeing, not austere and contrived. Chauveau’s photographs convey the transient beauty in moments of real life, and the sense we get of Jirickova’s personality is honest and open. Altogether, the campaign is a lovely and genuinely luxurious little slice on life.
Jerome Dreyfuss Creative Director | Jerome Dreyfuss Photographer | Germain Chauveau Stylist | Claire Dhelens Model | Hana Jirickova