Jérôme Dreyfuss Spring 2021 Ad Campaign Photos

Jérôme Dreyfuss

Spring 2021 Ad Campaign


Review of Jérôme Dreyfuss Spring 2021 Ad Campaign by Photographer Germain Chauveau with Model Constance Jablonski

A new campaign from Jérôme Dreyfuss takes some of the maison’s most iconic bags on a sun-drenched summer adventure. Photographer Germain Chauveau captures model Constance Jablonski for the Spring 2021 campaign.

Though the maison is classically Parisian, the road-trip narrative and styling of the new campaign feel distinctly Americana. Living out of her camper van, boho-chic in denim and flowing skirts, Jablonski seems like an ideal summertime beauty as she cruises from beach to beach. The location scouting feels well-considered, and alongside Jablonski we get to visit some interesting little pockets of summer life.

We can still see a subtle dose of French heritage mixed into the campaign, which feels important in bolstering the consistency of the brand’s identity. We can especially feel this presence in the film’s gypsy-jazz soundtrack, which lends an alluring mystique to Jablonski’s beachy wavy hair and freckles as seen through the vintage film grain.

All together, the campaign is a simple yet lovely tribute to independence and adventure. With a Jérôme Dreyfuss bag at our side, we are ready to go wherever the summer may take us.

Jérôme Dreyfuss Spring 2021 Ad Campaign Photos
Jérôme Dreyfuss Spring 2021 Ad Campaign Photos

Jérôme Dreyfuss Creative Director | Jérôme Dreyfuss
Photographer | Germain Chauveau
Model | Constance Jablonski
Stylist | Claire Dhelens
Producer | Hortense Bernardin