One can often forget that photographer Mario Sorrenti simply got his start by documenting his own travelog with his girlfriend at the time, Kate Moss. It wasn’t about nudes for Italian Vogue, or drama for American Vogue. It was simply a warm and truthful account of a casual days with a loved one.
Thankfully the married Creative Directors of Jil Sander, Lucie and Luke Meier understood that essence and enlisted Sorrenti to lens the houses Spring campaign and film capturing a couple road trip. Protagonists Ansley Gulielmi and Myles Dominique travel across the Japanese coast getting lost in its landscape and culture.
The campaign has a warmth and truthfulness not often found in ad campaigns these days. Blending black and white with color imagery the 32 images and a film show capture the pair as they pass through fishing villages, shrines, teahouses, and ryokan, take strolls down suburban streets and beaches, and even bathe in onsen.
Overall the feeling is one a daydream, with the love of a relationship at its core. The story echoes ones of the both the photographer and couple who teamed with him to create it. Jil Sander is on an own able path here, one of human relationships and the idea of a journey with a loved one. Not unlike and ideal life. The impression wishes all the couples well and hope that the narrative is continued into the Fall story. As relationship are well worth nurturing and take time to build, so too is the concept behind a great ad campaign.
Jil Sander Creative Directors | Lucie and Luke Meier Photographer | Mario Sorrenti Models | Ansley Gulielmi – Ford Models, Myles Dominique – Fusion Models Location | Shimane-Ken, Japan