The next generation of Jimmy Choo is emerging in the form of metallic hues and playfully fun poses. Model Kaia Gerber is featured in the house’s most recent ad campaign, her status as an up-and-coming global supermodel certainly not getting lost in the folds.
Creative Director Sandra Choi is focusing in on Gerber, featuring her as the muse for this new collection. According to a press release, the campaign is capturing the model’s “fresh and dynamic spirit, reflecting the very essence of a modern heroine.”
With the young supermodel’s refreshing spin on a classic, the brand itself is introducing a new chapter for themselves. In doing so, each image in the campaign features a new and unique monogrammed ‘JC’. This updated reminder of the brand’s purpose and value is a perfect addition to the stylish images, the letter’s interlocking in a bold silhouette.
Overall, the fun relationship between Gerber’s youthful attitude and the classy components of the collection is a pleasing outlook on the future of the brand. The next generation is here, and timeless style is the way to greet it.
Creative Direction | M/M Paris
Photographer | Steven Meisel Model | Kaia Gerber Stylist | Joe McKenna Hair | Guido Palau Makeup | Pat McGrath