Jimmy Choo

Fall 2021 Ad Campaign

Review of Jimmy Choo Fall 2021 Ad Campaign by Creative Director Sandra Choi and Art Directors The Sunshine Company and Ben Kelway with Photographer Pierre-Ange Carlotti and Model Hailey Bieber

Hailey Bieber makes her mark as the new face of Jimmy Choo for the brand’s Fall 2021 campaign. The campaign features art direction from Ben Kelway and The Sunshine Company with photography by Pierre-Ange Carlotti.

Bieber’s sexily minimalist styling in simple dresses, slips, and swimwear allows the strong personality of the new collections of shoes, accessories, and eyewear to shine through. She lounges in an elegant contemporary interior, against the neutral colors of which the brightly colored shoes really pop.

The series of short films ratchets up the sexual tension with shots of Bieber lounging poolside or in bed as a sultry and minimal electronic beat bounces in the background.

Smart use of logo and art direction establishes her as the new face of the brand – which, considering the model’s boundless cover-girl power, is definitely a strong move.

With sensually minimalist production and styling that plays into its smart casting choice, the campaign is a strong look at the endlessly chic wearability of Jimmy Choo.

Jimmy Choo Creative Director | Sandra Choi
Creative Director | Sandra Choi
Photographer | Pierre-Ange Carlotti
Model | Hailey Bieber
Stylist | Ilona Hamer
Hair | Mara Roszak
Makeup | Kate Synnott
Film Director | Terence Connors
BTS Photographer | Tyrell Hampton
Art Direction | The Sunshine Company / Ben Kelway
Location | Los Angeles