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DVF names JONATHAN SAUNDERS as Chief Creative Officer

Scottish designer Jonathan Saunders has been appointed Chief Creative Officer of New York-based Diane Von Furstenberg. Saunders, who closed his London-based label in December 2015, will start immediately and be responsible for the overall creative direction while reporting to CEO Paolo Riva.

Jonathan’s extraordinary passion for colours and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future. I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer.

– Diane von Furstenberg, Chairwoman/Founder

The move comes months after speculation that Saunders may replace Raf Simons at Christian Dior. Saunders, who founded his eponymous line in 2003, is a wise choice for the house, whose team has been solidifying under the collaboration of Riva and Furstenberg.

“The spirit with which this brand was founded is incredibly relevant today. I am thrilled to be part of its next chapter,” Saunders said. “Diane has a unique ability to deeply connect with women and I am excited to be working with Paolo on the future of the brand.”

“Jonathan is an incredibly talented designer who is able to express his creative vision with great clarity. He will evolve the identity of DVF and passionately embrace our mission of putting women at the centre of everything we do. I look forward to this partnership with him,” said Riva.

The Impression also looks forward to the partnership and growth of yet another American-based design house on a global scale.