Keith Baptista & Jihye Song & Tobias Armstrong

Show Producers

Keith Baptista, Jihye Song and Tobias Armstrong are show producers – as well as founding partners of the New York-based creative production firm, PRODJECT.

PRODJECT is a creative agency that specializes in brand strategy, concept development and execution for events in fashion, music, art and popular culture.

In addition to their New York office, PRODJECT has offices in London and Paris through our sister company, OBO.

Fendi, Gucci, Chanel, Brioni, Edun, Hugo Boss, Armani, AMI, Valentino, Alexander Wang, Ellery, Chloé, Elie Saab, Kenzo, Marc Jacobs, Louis Vuitton, Ralph Lauren, Off-White, Mugler, Vogue, Victoria’s Secret



The Impression 250 is a hand-selected list of fashion’s leading creatives shaping the global fashion narrative today.