With the lockdown expanding, and the spirit contracting, digital consumption is up and brands have taken the responsibility to provide their communities with curated entertainment to overcome the challenge of confinement. The latest offering comes from the house of Kenzo via a series of Instagram live events entitled #stayhomewithKENZO.
The program, planned through April, is lead by Kenzo Creative Director Felipe Oliveira Baptista, who will feature friends of the house. This weekend the house kicked off the idea with a live DJ set with musician (@aliocha.s).
The programming is scheduled as: MONDAY MUSIC Playlists curated by artists and creatives around the world, to fill the week with music. This week | April 6: Playlist by Aliocha
WEDNESDAY WORKSHOPS Creative tutorial sessions hosted by artists from KENZO’s friends and community This week | April 8, 12PM EST: Overprint with artist Frédérique Daubal
TGIF LIVE SETS Live music sets on Fridays, with musicians and DJs from around the world This week | April 10, 4PM EST: DJ Set by Mona Matsuoka
WEEKEND CONVERSATIONS Quick chats with KENZO friends and community This week | This weekend chat with Michel Gaubert
The Impression is fans of how Felipe Oliveira Baptista has the eye of the tiger in terms of updating the collection from logo to the most recent fall 2020 collection. And it looks like Baptista has a solid vision.