Following on the recent series of designer footwear collaboration, the LVMH owned house of Kenzo has teamed with French footwear brand Palladium to a collaborative shoe ‘Pallashock’ and a campaign to support it by photographs Meinke Klein.
The launch is the first initiative under the houses newly appointed Creative Director Felipe Oliveira Baptista who came from Lacoste, although the program and campaign could have easily fallen under the reign of recently departed Kenzo creative directors, Humberto Leon and Carol Lim.
The Kenzo x Palladium collaboration is actually a second go-around as Kenzo founder Kenzo Takada designed the first Pallashock with Palladium back in the 1980s which accounts for the latest collaboration’s nostalgic vibe. The re-edition is a nod to the house’s heritage and features a campaign that is as youthful as the brand was in the 80s.
Lensed by London based Dutch photography duo, Meinke ten Have and Kees de Klein aka Meinke Klein, the campaign feels like a comma between the creative change-ups of the house. Neither landing with the full force of a newly anointed communication direction nor fully relegated to the recent regime. In essence, it is like the characters in the campaign, floating in mid-air, and The Impression hopes that going forward the house lands to plant their feet on solid ground and ready to move forward with a pioneering vision.
Kenzo Creative Director | Felipe Oliveira Baptista Photographers | Meinke ten Have and Kees de Klein aka Meinke Klein