Kenzo x Vans

Summer 2020 Ad Campaign

Kenzo and Vans team up for a collaborative collection that perfectly captures the energy of a California summer.

Kenzo was founded in 1970 by designer Kenzo Takada, after he first moved from Japan to Paris in 1964 to pursue his career in fashion. The house quickly made a name for itself through its fusion of Japanese style heritage and European construction, and this influence on both luxury and street wear is ubiquitous today. Vans, the legendary southern California skate wear brand, first collaborated with Kenzo in 2013, making this their second project together. It is creative director Felipe Oliveira Baptista’s first collaboration with Kenzo.

A colorful footwear release takes center stage of the collection. Vans’ iconic Sk8-Hi and Old Skool styles are reworked and repainted with vivid, all-over florals, each print taken from Kenzo’s archives. The floral motif is continued across a range of ready-to-wear pieces and accessories designed by Baptista. Also releasing alongside the capsule is a limited edition Kenzo skateboard deck, created in collaboration with The Skateroom. 100% of the proceeds from sales of the deck will be donated to a social skate project in Jamaica created to help and empower at-risk youth.

The collection is beautifully captured in a photography campaign by Ari Marcopoulos. Marcopoulos brings his experience from many years of capturing elusive subcultures and skate scenes to create an organic set of images that feel like real skate photography. No doubt it helps that his models are actually each part of LA skate culture. He captures the young and diverse group of friends, coolly clad in floral and denim, as they navigate a Los Angeles neighborhood searching for empty backyard pools to shred. It looks like the perfect summer.

Kenzo Creative Director | Felipe Oliveira Baptista
Photographer | Ari Marcopoulos
Talents | Tre’Veon Ladson, Tyron Watts, Vincent Nava, Omoye Brown, Surish Singh, David Branom & Rebecca L’Amore
Location | Los Angeles

Senior Fashion Writer | The Impression