After eleven years as the artistic director at Dior Homme, Kris Van Assche has been appointed as the new artistic director of menswear luxury label Berluti. In fashion with this time of change in the men’s side of luxury conglomerates, Van Assche has assumed this role left vacant by Haider Ackermann who left the label after having served for three seasons.
As the artistic director of Berluti, the Belgian designer will be responsible for ready-to-wear, accessories, shoes, and leather goods. His first collection for the label is set to showcase during Paris Men’s Fashion Week in January of 2019.
In reaction to his latest position, Van Assche remarks, “Antoine Arnault spoke with me of his ambitions for Berluti and it is with great pleasure that I accept this new challenge, which fits perfectly with my own will and vision.”
In 1998, Van Assche worked for four months as an intern for Yves Saint Laurent, where he worked for Hedi Slimane on the Riev Gauche line. He then followed the designer to Dior in 2000 to work on the menswear line only to exit the luxury brand in 2004 to launch his own menswear label. Following Slimane’s exit from Dior Homme in 2007, Van Assche succeeded his past mentor’s role as the head creative, where his new integration of streetwear into the rigorous codes of the house had meaningful impacts.
The appointment of Kris Van Assche at Berluti is a current and clear sign that LVMH is responding to the current rise of a more casual, streetwear-infested aesthetic in menswear.