Serving Sublime Color Louise Trotter’s play with colors and sports codes is a winning combination
If you were confused why there were golf references and looks on the Lacoste runway this season, it was because Louise Trotter was paying homage to René Lacoste’s wife Simone Thion de la Chaume, who was a champion golfer. The mini caddy bag was especially cute and the gloves come in a dozen fun colors. And there’s probably someone in your life who you could gift one of those golf print shirts to. What’s recognizable and familiar sells, given a modern reboot – think music and movies and Virgil Abloh’s huge success taking readymades and putting quotation marks or a zip tie on them. Similarly, these sporting looks are a part of our collective consciousness, whether you do sports or watch them, belong to a golf club, tennis club, country club or not.
Trotter designs with ease and comfort in mind because how you feel in the clothes is important to her and she thinks of comfort as the ultimate luxury. So the fit was still relaxed, but the silhouettes were more tailored to the body this season, which is ultimately more flattering and wearable. There is something about the way they bring to mind uniforms that is strangely comforting, like you don’t have to think too much to put an outfit together.
But the most winning thing about the collection was Trotter’s great use of color. This can become a part of the brand identity and a selling one. To wit: a yellow, brown and white argyle short sleeve sweater with red accents over a lavender turtleneck, Vichy check pants and cap, and three different shades of brown accessories; or a sky blue, brown and black hooded anorak over brown shirt and ecru pants with russet gloves and white and green sneakers. The layering of Prince de Galles, houndstooth and Vichy checks or asymmetrical coloration in the v-neck or cuffs are a good way to pep up these preppy classics. Under Trotter’s helm, Lacoste is not just your grandfather’s polo shirt anymore.