Launches 130th Anniversary Capsule Collection With A Campaign By Hugo Comte
Lanvin is taking a trip down memory lane in the house’s latest capsule collection to celebrate their 130th anniversary. The house, founded by Jeanne Lanvin in 1889, is the third oldest French fashion house still in operation today.
Lanvin’s Creative Director Bruno Sialelli resurrected details that have long been buried deep in the Lanvin archives including an Asian-themed printed design from the 1920s, as well as the famous “Angel” drawing from the end of the 1930s, the well known golden stopper from the Arpège fragrance, and the original “Jeanne Lanvin” logo featuring her cursive handwriting.
To highlight the collection the house enlisted art director Ezra Petronio and his agency to team with photographer Hugo Comte. The creative trio set out to shoot the collection in Jeanne Lanvin’s own well preserved office with models Jean Campbell and Ju Xiaowen.
Lanvin Creative Director | Bruno Sialelli Agency | Petronio & Associates Creative Director | Ezra Petronio Photographer/Director | Hugo Comte Director of Photography | Pierre-Olivier Agostini Models | Jean Campbell & Ju, Xiaowen Stylist | Carlos Nazario Location | Jeanne Lanvin’s historical office on rue du Faubourg st-Honoré Music | Funnel of Love (featuring The Cramps) by Wanda Jackson