lee-fall-2021-ad-campaign-the-impression

Lee

Fall 2021 Ad Campaign

Review of Lee Fall 2021 Ad Campaign by Creative Director Rockwell Harwood with Photographer Mark Seliger with models Rocky Harwood, Andy Sousa, Mahogany Wade, Annahstasia Enuke, Adonis Bosso, Kenya Kinski-Jones, Stella Duval, Quannah Chasinghorse, Mathieu Simoneau, Haden McKenna, Ilana Kozlov, & Levi Dylan

Perhaps nothing in fashion is more American than jeans, and Lee‘s new campaign is about as American as it gets. Captured by iconic photographer Mark Seliger and starring a diverse and youthful cast the campaign is a bold and focused statement of practicality and personal expression.

Seliger brings the same energy of his famed Rolling Stone covers or Gap campaigns of the 90’s to capturing the energetic and eclectic cast.

Clad in a range of Lee staples, they pose for studio portraits that capture a wide range of expression and personality despite their simplicity.

The film brings a welcome injection of music and motion to the imagery, with the rock ‘n’ roll stylings of Lenny Kravitz (the iconic subject of one of Seliger’s books of photography) underscoring the bold confidence of the film’s stars.

Simple yet endlessly expressive and timelessly stylish, the campaign and Lee are a perfect fit.

Photographer/Director | Mark Seliger
Creative Director | Rockwell Harwood
Producer | Ruth Levy
Production | Coco Knudson
DP | Pete Konczal
Talents | Rocky Harwood, Andy Sousa, Mahogany Wade, Annahstasia Enuke, Adonis Bosso, Kenya Kinski-Jones, Stella Duval, Quannah Chasinghorse, Mathieu Simoneau, Haden McKenna, Ilana Kozlov, & Levi Dylan
Stylist | Arianne Phillips
Hair | Dennis Lanni
Makeup | Maud laceppe
Manicurist | Honey
Casting | Barbara Pfister
Music | Strut’ by Lenny Kravitz