Review of Lee Fall 2021 Ad Campaign by Creative Director Rockwell Harwood with Photographer Mark Seliger with models Rocky Harwood, Andy Sousa, Mahogany Wade, Annahstasia Enuke, Adonis Bosso, Kenya Kinski-Jones, Stella Duval, Quannah Chasinghorse, Mathieu Simoneau, Haden McKenna, Ilana Kozlov, & Levi Dylan
Perhaps nothing in fashion is more American than jeans, and Lee‘s new campaign is about as American as it gets. Captured by iconic photographer Mark Seliger and starring a diverse and youthful cast the campaign is a bold and focused statement of practicality and personal expression.
Seliger brings the same energy of his famed Rolling Stone covers or Gap campaigns of the 90’s to capturing the energetic and eclectic cast.
Clad in a range of Lee staples, they pose for studio portraits that capture a wide range of expression and personality despite their simplicity.
The film brings a welcome injection of music and motion to the imagery, with the rock ‘n’ roll stylings of Lenny Kravitz (the iconic subject of one of Seliger’s books of photography) underscoring the bold confidence of the film’s stars.
Simple yet endlessly expressive and timelessly stylish, the campaign and Lee are a perfect fit.
Photographer/Director | Mark Seliger Creative Director | Rockwell Harwood Producer | Ruth Levy Production | Coco Knudson DP | Pete Konczal Talents | Rocky Harwood, Andy Sousa, Mahogany Wade, Annahstasia Enuke, Adonis Bosso, Kenya Kinski-Jones, Stella Duval, Quannah Chasinghorse, Mathieu Simoneau, Haden McKenna, Ilana Kozlov, & Levi Dylan Stylist | Arianne Phillips Hair | Dennis Lanni Makeup | Maud laceppe Manicurist | Honey Casting | Barbara Pfister Music | ‘Strut’ by Lenny Kravitz
WHERE FASHION GETS CREATIVE
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