Lee x Aries Spring 2021 Ad Campaign by Photographer Roberto Timperi
Lee Jeans has collaborated with British streetwear brand Aries to create a capsule collection. The spring 2021 ad campaign was shot by Italian Photographer Roberto Timperi. A new photo book entitled Vuoi, also shot by Timperi, showcases the collection and will be released alongside the launch.
The 10-piece unisex collection draws inspiration from the Spaghetti Western film genre. It is inspired by ’70s and ’80s Italian interpretations of American culture, particularly the Italian-made Western films of Sergio Leone and Sergio Corbucci. Aries was excited to pair with a quintessential American jeans brand, and reinterpret denim through a European, (and specifically Italian), lens. The streetwear label which was built on its signature jersey styles wanted to showcase denim for this collaboration, recognizing it is as a component of their own line that normally goes under the radar.
The enlisted Italian photographer Roberto Timperi for the campaign– known for his fly-on-the-wall, documentary style portraits of the Italian underground. Timperi employed his regular subjects as the models featured to showcase the collection. Individuals with whom he has worked with and befriended during his career.
Italian-born and English-based Sofia Prantera is the creator behind the cult womenswear streetwear brand Aries. Although the brand is based in London, Aries manufactures 90% of its products in Italy. Aries launched in 2011, creating well-made streetwear for cool girls – however, its broader appeal has always been gender neutral. The label is known for infusing casual, graphical style with sophisticated design elements from classic sartorial traditions.
The collection itself reinterprets Lee’s signature Rider denim, 191 Jacket and classic workwear styles. Prints are seen on matching jackets and jeans, and graphics are added on to overalls. The capsule also includes a series of co-branded T-shirts featuring a hybrid of Lee’s lettering logo and Aries’ Temple graphic.
The collection is available now, and Timperi’s book Vuoi, will be free with purchases from Aries and Lee Jeans’ stores.
Aries Creative Director | Sofia Prantera Photographer | Roberto Timperi Location | Sicily Italy
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