With the US midterm elections around the corner Levi’s has teamed with Rock the Vote in an effort to increase voter awareness and turnout on Election Day, Tuesday November 6th.
Agency FCB West was tasked to deliver a film that gave meaning to the power behind voting and the result is one of Levi’s most competing campaigns in years. Set to the track of Aretha Franklin’s Think, the viewer is taken on a journey of voters around the world making their way to polling stations to line up and cast a ballot.
The campaign itself cast a vote. A vote for if brands should align political messaging with their communication. To which Levi’s checks a strong ‘Yes’ box for that addendum. The Impression is right there with them and reminds everyone that as Abraham Lincoln said, “The ballot is stronger than the bullet.”
Advertising Agency | FCB West, USA Chief Creative Officer | Karin Onsager-Birch Executive Creative Directors | Justin Moore, Mike Long Art Director / Creative Director | Bruno Nakano Copywriter | Christopher Penman Senior Producer | Charlotte McConnell Production Assistant | Lauriann Lamoreaux Art Director (Digital) | Sarah Ranney Copywriter (Digital) | Sara Mason SVP, Group Management Director | Arlene Bae Account Supervisor | Lauren Geismar Assistant Account Executive | Alek Weltin Chief Strategy Officer | Simon White Planning Director | Ryan Riley Project Manager | Jentri Flores Production | Broadcast Production Company | Pulse Director | Benito Montorio EP | Dav Karbassioun Producer | Simon Eakhurst DOP | Steve Annis EP | Carmen Amos Editing House | Cartel EP | Lauren Bleiweiss Producer | Greer Bratshie Editor | Leo Scott Edit Assistant | Dan Gutterman Post Production | Electric Theatre Collective EP | Kate Hitchins Producer | James Howell Colorist | Jason Wallis Sound | Lime Studios Sound Engineer | Loren Silber Production | Digita Production Company | Fuel Content Producer | Nikki Leigh Piper Directors | Andy Lund, Josh Rowe Editor | Jonathan Flookes Music | Think by Aretha Franklin