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With the US midterm elections around the corner Levi’s has teamed with Rock the Vote in an effort to increase voter awareness and turnout on Election Day, Tuesday November 6th.

Agency FCB West was tasked to deliver a film that gave meaning to the power behind voting and the result is one of Levi’s most competing campaigns in years. Set to the track of Aretha Franklin’s Think, the viewer is taken on a journey of voters around the world making their way to polling stations to line up and cast a ballot.

The campaign itself cast a vote. A vote for if brands should align political messaging with their communication. To which Levi’s checks a strong ‘Yes’ box for that addendum. The Impression is right there with them and reminds everyone that as Abraham Lincoln said, “The ballot is stronger than the bullet.”

Advertising Agency | FCB West, USA
Chief Creative Officer | Karin Onsager-Birch
Executive Creative Directors | Justin Moore, Mike Long
Art Director / Creative Director | Bruno Nakano
Copywriter | Christopher Penman
Senior Producer | Charlotte McConnell
Production Assistant | Lauriann Lamoreaux
Art Director (Digital) | Sarah Ranney
Copywriter (Digital) | Sara Mason
SVP, Group Management Director | Arlene Bae
Account Supervisor | Lauren Geismar
Assistant Account Executive | Alek Weltin
Chief Strategy Officer | Simon White
Planning Director | Ryan Riley
Project Manager | Jentri Flores
Production | Broadcast
Production Company | Pulse
Director | Benito Montorio
EP | Dav Karbassioun
Producer | Simon Eakhurst
DOP | Steve Annis
EP | Carmen Amos
Editing House | Cartel
EP | Lauren Bleiweiss
Producer | Greer Bratshie
Editor | Leo Scott
Edit Assistant | Dan Gutterman
Post Production | Electric Theatre Collective
EP | Kate Hitchins
Producer | James Howell
Colorist | Jason Wallis
Sound | Lime Studios
Sound Engineer | Loren Silber
Production | Digita
Production Company | Fuel Content
Producer | Nikki Leigh Piper
Directors | Andy Lund, Josh Rowe
Editor | Jonathan Flookes
Music | Think by Aretha Franklin