Loewe | Celebrates Craft For Its Fourth Project At Salone del Mobile
In honor of the 57th edition of Salone del Mobile in Milan, Loewe presents a rather sprawling collection of blankets, tapestries and tote bags, creating a collection that expressively showcases diverse craft techniques that have been tastefully selected from around the world.
Loewe’s latest project has its origins in the creation of especially commissioned, large-scale tapestries featuring images of various beginnings. The tapestry was showcased at the house’s Spring Summer 2018 women’s presentation in Paris this previous fall. Also displayed at the show was an early allusion of the Salone project through the presentation of a tote with an ‘Andean’ motif.
JW Anderson, creative director of the brand also wishes to focus the brand’s annual participation in Salone on exceptional forms of textile craft from around the world, placing more of an interest on fabric. Taking about a year to develop, Loewe set out to discover artisans all over the world, from Europe to Asia and Africa and South America, with whom to collaborate.
Incorporating a unique variety of artisan textile production methods and incomparable craft techniques resulted in an extremely culturally inspired array of styles. Ranging from ribbon hand-embroidery from India used in blankets and totes to the incorporation of African patchwork techniques, JW Anderson and his team curated styles completely out of the norm. JW Anderson truly investigates with the unusual depth and range of textile-making possibilities, combing modes of past and present as well as those from every region of the world.
Each tote bag will be assembled at the Loewe workshops in Spain and will then be sold at Loewe’s Milano boutique during Salone del Mobile from April 17th-22nd, followed by a worldwide launch in select Loewe stores in October 2018. Both styles of tapestry and blanket will be available for special order. The Salone del Mobile project is also being documented and will feature the works of various artisans with several locations around the world.