Loewe Collection Inspired by Charles Rennie Mackintosh

Loewe | Charles Rennie Mackintosh Campaign


While regarded as one of the originators of modernism, Scottish architect and designer Charles Rennie Mackintosh passed in obscurity 90 years ago never knowing how his work would go on to influence generations. His seismic influence on the 20th century Arts & Crafts movement is still being felt to this day and  Mackintosh was the subject of a major exhibition at Glasgow’s Kelvingrove Museum, which celebrated 150 years since his birth and was met with record attendance.

Charles Rennie Mackintosh

Now, Creative Director JW Anderson and the house of Loewe too has celebrated the artisan via a special seasonal collection inspired by his work. Mackintosh is known for his masculine woodwork combined with cream tones as well as graphic shapes derived from nature. Loewe honors his distinctive aesthetic by incorporating his signature grid patterns, stained glass windows and botanical watercolours paintings onto coats and blankets. To commensurate the collection, Loewe’s campaign images, shot by Craig McDean and art directed by M/M Paris,  even included some of Mackintosh’s chairs.

 

Loewe Creative Director | JW Anderson
Agency | M/M Paris
Photographer | Craig McDean
Talent | Fran Summers, Félix Sueur, Giselle Norman
Stylist | Benjamin Bruno
Hair | Anthony Turner
Makeup | Lynsey Alexander
Casting | Ashley Brokaw

 


 

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