Loewe Donates +500k euros to Children’s Educational Projects + 100k Surgical Masks to the Spanish Red Cross
In these troubled times, Loewe aims to maintain a positive outlook on things recognizing that children are joy and deserve joy.
To ensure a better future for children in socially vulnerable groups affected by the COVID-19, Loewe will be donating, for every product of the Paula’s Ibiza collection sold between May and August 2020 in Loewe stores and on loewe.com, 40 euros to educational projects, starting with an initial donation of 500,000 euros. To achieve this Loewe is collaborating with Plataforma de Infancia —a Spanish alliance of social organizations that works to protect children and adolescents’ rights— to launch a series of educational programs this summer in Spain which aims to reduce inequality and school dropouts.
At the same time, in the wake of the current situation, in order to give effective help to the institutions which are on the frontline in fighting the pandemic, Loewe is donating 100,000 surgical masks to the Spanish Red Cross.
In addition, aware that protection aids are of extreme importance to contain the pandemic, Loewe is producing non-surgical masks in its Getafe factory. The masks are to be distributed to volunteer workers, Loewe employees and their families.