Before elephants, with their adorable tusks and outstanding memories, become something us humans forget, we must put a stop to the poaching of them. Spanish clothing brand Loewe has set out to be an advocate for this very cause.
Loewe has announced its collaboration with campaign Knot On My Planet to release a limited edition collection of Loewe’s iconic Elephant Mini Bag. All proceeds will be donated to the Elephant Crisis Fund, a joint initiative of Save the Elephants and The Wildlife Conservation Network that battles elephant poaching.
According to a press release, “Knot on My Planet is a campaign born in fashion… with the goal to bring elephant poaching and the ivory crisis to the forefront of the conversation by leveraging influencers.”
As a part of this launch, Loewe Creative Director Jonathan Anderson chose to reach out to the women at the Samburu Workshop at Ol Malo, in the heart of Samburu, Kenya. The Samburu people have very close relationships with the elephants and their region and work with Kenya-based research and conservation organizations. Featured on the bags will be beadwork done by these very women. The beadwork project, which came to Samburu 15 years ago, gives the women “viable work which enables them to sustain their families and community.”
Loewe is famously known for their artisanal craftsmanship, which is especially seen in these bags with the unique beadwork, and the inspiring message behind it.
World-famous model and Global Ambassador for Knot on My Planet Doutzen Kroes traveled to Kenya along with Loewe to meet the women of Samburu as well as shoot images for the collection. The bags are now available on the Loewe website, as well as at Bergdorf Goodman stores.
With the aim of bringing an end to the killing of elephants, Loewe is taking on a new role of activism. Here is to the continuation of these efforts, and the hope that nobody will ever forget about elephants!
Loewe Creative Director | Jonathan Anderson
Model | Doutzen Kroes