Loewe to Reopen Store on Avenue Montaigne in Paris
Loewe has announced the reopening of its Paris flagship store on Avenue Montaigne, one of the city’s most sought-after locations and a global destination for fashion.
The house has taken a neutral and clean approach to the reimagining of the 211 square-meter space, which expands upwards, creating a double-height ceiling. An open black façade confers a bold and chic character to the widened entrance, while the interior is bathed in natural light with intimate spaces throughout. Wood, stone, and metal artisans from around the world have been involved in the construction of key elements like concrete floors and walls alongside handmade maple ceiling slats.
Art has always been central to the Loewe interior retail concept, and the Avenue Montaigne store displays a selection of works by international artists, including three ceramic works by Pablo Picasso and Genta Ishizuka’s Surface Tactility 11, which won him the 2019 edition of the Loewe Foundation Craft Prize.
Complementing the art is a selection of furniture, including wool rugs based on designs by John Allen, Gerrit Thomas Rietveld’s Utrecht chairs, and a wooden bench by Loewe Foundation Craft Prize 2019 finalists Jim Partridge and Liz Walmsley.
The shop showcases the house’s full range of men’s and women’s ready-to-wear, bags, small leather goods, accessories, eyewear, and jewelry.
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