In economic downturns, brands usually play down thier logos and ramp up minimalism. This season design houses did not shy away from showing their logos and making sure they were mid-waist and up. With an increase of zoom calls this optimizes individuals who want to demonstrate brand loyalty.
Prada kept their logo upfront and center, Louis Vuitton wore their minimal logo on their heart as did Miu Miu, Chanel went all out and got creative, and Balmain used their insignia print to represent their brand on suiting, shirting, and pants.
Finally we took to the streets during fashion week to see people wearing logos. Fendi, Dior and Chanel stood out.
Prada 
Prada 
Prada 
Prada 
Prada 
Prada 
Takahiromiyashita The Soloist 
Takahiromiyashita The Soloist 
Jacquemus 
Rodarte 
Rodarte 
Rodarte 
N°21 
N°21 
Louis Vuitton 
Louis Vuitton 
Louis Vuitton 
Louis Vuitton 
Louis Vuitton 
Louis Vuitton 
Louis Vuitton 
Balenciaga 
Balenciaga 
Balenciaga 
JW Anderson 
JW Anderson 
JW Anderson 
Givenchy 
Dolce & Gabbana 
Dolce & Gabbana 
Etro 
Etro 
Etro 
Chloe 
Chloe 
Celine 
Burberry 
Burberry 
Xuly Bët 
Miu Miu 
Miu Miu 
Miu Miu 
Miu Miu 
Miu Miu 
Miu Miu 
Chanel 
Chanel 
Chanel 
Chanel 
Chanel 
Chanel 
Chanel 
Chanel 
Giambattista Valli 
Valentino 
Christian Dior 
Christian Dior 
MM6 Maison Margiela 
MM6 Maison Margiela 
MM6 Maison Margiela 
Moschino 
MSGM 
MSGM 
Spyder 
KIMHĒKIM 
KIMHĒKIM 
Alexandra Moura 
Alexandra Moura 
Balmain 
Balmain 
Balmain 
Balmain 
Balmain 
Balmain 
Balmain 
Balmain 
Louis Vuitton 
Louis Vuitton 
Chanel 
Chanel 
Chanel
Chanel 
Chanel 
Chanel 
Louis Vuitton 
Burberry 
Prada
