In economic downturns, brands usually play down thier logos and ramp up minimalism. This season design houses did not shy away from showing their logos and making sure they were mid-waist and up. With an increase of zoom calls this optimizes individuals who want to demonstrate brand loyalty.
Prada kept their logo upfront and center, Louis Vuitton wore their minimal logo on their heart as did Miu Miu, Chanel went all out and got creative, and Balmain used their insignia print to represent their brand on suiting, shirting, and pants.
Finally we took to the streets during fashion week to see people wearing logos. Fendi, Dior and Chanel stood out.