A password will be e-mailed to you.


Louis Gabriel Nouchi (LGN) has released its Fall 2018 ad campaign.

Photographed by Nagib Simon Poznanski and art directed by Adrien Simon Poznanski, the campaign features a set of studio shots starring model Eliott Margueron. It is the first ad campaign for the house’s Creative Director Louis-Gabriel Nouchi, having founded the house in 2017 in Paris and drawing inspiration from literature, art, and Japanese culture.

After attending Ecole des Arts Visuels de la Cambre in Belgium, Louis-Gabriel Nouchi began his career at Vogue Paris and later went on to work for Raf Simons in the design department. In 2014, he earned a nomination at the Hyéres Festival and was later awarded with the Camper and Palais de Tokyo prizes. More recently, Louis-Gabriel Nouchi launched capsule collections with Galeries Lafayette, La Redoute, and Agnelle.

Creative Director of Louis Gabriel Nouchi | Louis Gabriel Nouchi
Art Direction | Adrien Simon Poznanski
Photographer | Nagib Chtaib
Model | Eliott Margueron @ Success
Grooming | Vanessa Bellini