Louis Vuitton Becomes Official Trophy Travel Case Supplier of the 2023 Rugby World Cup

Louis Vuitton Becomes The Official Trophy Travel Case Supplier Of The Rugby World Cup

Louis Vuitton has been confirmed as the Official Trophy Travel Case supplier for Rugby World Cup France 2023. The house revealed the case for the tournament’s iconic Webb Ellis Cup during the recent test match between France and New Zealand at the Stade de France stadium in Saint Denis. During the tournament, which will take place across France in September and October 2023, the brand-new, bespoke case will hold and showcase the iconic Cup.

The maison worked closely with France 2023 to produce the bespoke travel case. It marks a new chapter in Louis Vuitton’s long-standing relationship with the Rugby World Cup, which has been carried on since the first case was created for the Webb Ellis Cup for the 2015 tournament.

The new case for Rugby World Cup France 2023 was hand-crafted by experienced artisans in Louis Vuitton’s historic workshops in Asnières, just outside Paris. The exterior is covered in Louis Vuitton Monogram canvas, with the two front panels decorated with a V – for Victory and Vuitton – painted in blue, white and red to recall the tournament’s colors. On the side are painted the Roman numerals XV, an important number in the world of rugby representing the number of players in a rugby union team. The exterior is finished with lozine trimming and the same brass corner protectors, lock, and clasps that have been used on Louis Vuitton trunks since the 1860s.

For the first time in the trophy trunk collection, the case is lined with Louis Vuitton leather, in the same Pantone blue color as the V decoration. A Rugby World Cup France 2023 event mark is visible on the interior of the lid, adding another bespoke element to the case.

With this new official Trophy Travel Case, Louis Vuitton is proud to continue its commitment with rugby, highlighting its 160-year tradition of creating remarkable trunks for the most prestigious trophies in the world,”. “It is a great opportunity to bring our “savoir-faire” to one of the world’s greatest sporting events, and once again to prove that ‘Victory Travels in Louis Vuitton.’

Michael Burke, Louis Vuitton, Chairman and CEO

Rugby World Cup France 2023 will showcase to the world all that France has to offer.

– Claude Atcher, France 2023 CEO

The Official Trophy Travel Case for the Webb Ellis Cup is another landmark in Louis Vuitton’s long history of creating bespoke travel cases for the world’s most iconic trophies, including the FIFA World Cup, the NBA’s Larry O’Brien Trophy, League of Legends, Formula 1’s Grand Prix de Monaco, tennis’ Davis Cup and Roland Garros, and sailing’s America’s Cup.