Louis Vuitton | Cruise 2019 Campaign with Alicia Vikander
Actress Alicia Vikander returns in her pairing with Louis Vuitton for their very ‘Spirit of Travel’ Cruise 2019 campaign.
This season the actress finds herself on the Mediterranean island of Corsica, France under the lens of filmmaker Ujin Lin and lensman Craig McDean. In the film short Vikander provides a poetic comparison of herself as the ‘wind, a force of nature’ with the ability to ‘travel the horizon.’ An ode to Louis Vuitton’s heritage of trunks is highlighted as Vikander rounds a stacked set while dashing through the rocks.
The setting couldn’t be a more perfect compliment to the artisanal collection presented earlier by Louis Vuitton Creative Director Nicolas Ghesquière at the Fondation Maeght in Saint-Paul de Vence. The campaign is straight forward fare, but doesn’t need to be much more for the short window of the holiday season focusing on the key items of handbags and shoes. McDean’s coloring grading is perfect brining out the right shade of turquoise in the Corsican waters to complement Vikander’s tan tone.
Louis Vuitton Creative Director | Nicolas Ghesquière Director | Ujin Lin Photographer | Craig McDean Talent | Alicia Vikander Location | Corsica, France Music | Fossils by Ben Chatwin