Louis Vuitton Partners With Ginza Namiki For Latest Tokyo Store
Louis Vuitton launches Ginza Namiki shop in the Ginza district of Tokyo. The store presents a transformation of an existing location, reimagined as an aesthetic dialogue between virtuoso architects Jun Aoki and Peter Marino, an entirely new, naturalistic tower rises, inspiring wonder – both outside and within.
From the same corner sitting, occupied by Louis Vuitton since 1981, the building’s highly modern appearance interprets the reflections of water as a material phenomenon. Poetic yet playful; shimmering and rhythmic. Once a peninsula extending in Tokyo Bay, this evocation of water is expressed throughout as smooth, undulating surfaces – from the glass façade that transmits shifting color to the feature staircase and fixtures.
Of the seven floors, four are dedicated to retail and are complemented by a permanent pop-in space for seasonal animations of new arrivals and an upper level dedicated to private VIC and VIP salons. The main level comprises women’s leather goods, watches & jewelry, and the permanent pop-in space, with additional women’s leather goods and accessories, travel, and fragrance located on the second floor. The women’s universe – including ready-to-wear and shoes – extends across the third floor, while directly above the fourth floor is the complete men’s universe.
The store experience culminates on the uppermost levels, in Le Café V, where celebrated chef Yosuke Suga collaborates for the second time with the House, developing flavors for Le Chocolat V, the first-ever line of Louis Vuitton chocolates that will make their world debut here at the end of April.
Comprised of two layers of glass, Jun Aoki’s façade is at once monolithic and imbued with fluidity – his representation of a “pillar of water.” The outer panes curve and ripple; their three-dimensional surface is enhanced by a dichroic film that produces endless color variations. In the evenings, the bright reflections that dance around the base fade upward, giving the illusion of immateriality. Meanwhile, a double-height transparent opening curve around the street corner as the principal perspective into the store with space to stage the signature Louis Vuitton window displays.
Once inside, Peter Marino’s design emphasizes the building’s organic aesthetic with a central staircase that unfurls like a ribbon of sculpted oak bordered by glass. A second staircase, located towards the rear of the store, is framed by a four-story feature wall that reinterprets Kimiko Fujimura’s painting, Wave Blue Line (1977). Circulation becomes both architectural and spatial, continuing the water metaphor. Rounded furniture in light nuances of wood and glass by Morten Stenbaek or Isamu Noguchi add to this effect.
In addition to showcasing a full range of the latest products, the store will be a destination for exclusive pieces, starting with a limited re-edition of Rei Kawakubo’s Celebrating Monogram collaboration bag from 2014 in leather. The legendary designer’s first association with Louis Vuitton dates further back to 2008 when she created six customized bags in Monogram canvas, having admired the House’s approach to craftsmanship and savoir-faire ever since the opening of its first Japan location in 1978.
From Pierre Paulin and Stefan Leo furniture in acidic hues to works from Ed Moses, Vik Muniz, and Zhang He, color infuses the store with vibrancy. Arrangements of seating, design objects, carpets, and art shift through different expressive tonalities: an impressionist scheme of pink, orange on the women’s floor, saturated shades of red, turquoise, and lime on the men’s floor; and a mix of muted and pop accents throughout the private salons which have been conceived with a modular layout for larger or more intimate settings. With additional abstract art from Kimiko Fujimura, Ida Tursic & Wilfried Mille, and Peter Dayton, color acts as an uplifting and inspiring theme that takes many forms.
Location | Louis Vuitton Ginza Namiki 7-6-1 Ginza, Chuo-ku, Tokyo JAPAN
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