Louis Vuitton To show Cruise at Fondation Maeght in French Riviera

Louis Vuitton To show Cruise at Fondation Maeght in French Riviera

Louis Vuitton will continue its journey of blending modernist architecture with high tech for its Cruise fashion show to be held at the Fondation Maeght located at Saint-Paul-de-Vence on the French Riviera on May 28th 2018.

The location follows on the heels of Louis Vuitton presenting Nicolas Ghesquière’s collections at the Miho Museum in Japan, the Niterói Contemporary Art Museum in Brazil, and Bob & Dolores Hope estate in Palm Springs, all know for their architectural elegance.

A masterpiece of modern architecture that was completed in 1964, the Fondation Maeght was designed by Catalan architect Josep Lluís Sert and serves as the home for the Marguerite and Aimé Maeght Foundation. It is known for its extensive collections of Giacometti and Miro sculptures – the latter are mainly large pieces displayed in the terraced gardens. The private foundation is located near the village of Saint-Paul de Vence, 25 km from Nice, and serves to present modern and contemporary art in all its forms. 

The Foundation itself was born from the friendship of Aimé Maeght, an art dealer and gallery owner in Paris who had strong ties with all the great names of modern art of the time including Joan Miró, Alexander Calder, Fernand Leger, Georges Braque, Alberto Giacometti, Marc Chagall and Eduardo Chillida. Today the foundation houses one of the biggest 20th-century art collections in Europe.

The garden encircling the main building is an open-air gallery, where Mediterranean trees coexist with sculptures by Giacometti and Miró, mosaics by Chagall, the pool by Braque, and many other artworks. The lines and thinking were indicative of the 60’s movement to blend architecture with its environment and it is a fitting location for Louis Vuitton’s continued commitment to the arts and Nicolas Ghesquière’s inspirations.