Love Moschino combines rock ‘n’ roll influences for a campaign full of vintage cool. Photographer Giampaolo Sgura captures model Marjan Jonkman for the Fall 2020 campaign.
Sgura’s studio compositions hearken back to the glam-grunge of the early ’90s, but the collection’s various rock influences are more numerous. The iconic style of proto-punk legend Joan Jett seems to be a major influence, and Jonkman is certainly channeling some Runaway energy. With her elegantly disheveled mullet, truculent-yet-seductive gaze, and effortlessly cool energy, she feels like the perfect glam-punk muse.
The campaign aims for a particular style and mood, and this it nails completely. The individual talents of photographer, style, and model are all attuned to perfectly conjure a singular aesthetic that is dripping with iconic cool. We love to see Love Moschino love rock ‘n’ roll.
Moschino Creative Director | Jeremy Scott Photographer | Giampaolo Sgura Model | Marjan Jonkman Hair | Franco Gobbi Makeup | Jessica Nedza Casting Director | Simone Bart Rocchietti
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images