Charles Jeffrey Loverboy x UK Black Pride

Loverboy Uses LFW Slot To Amplify Black Voices


Charles Jeffrey Loverboy Raises Money for UK Black Pride

In response to anti-racism protests held in cities around the globe over the past two weeks, Charles Jeffrey Loverboy postponed a teaser of his ‘top-up’ collection for London’s first digital fashion week, and cleared his platform to stage a live-streamed fundraiser called Solasta for UK Black Pride: Europe’s largest celebration for LGBTQ people of African, Asian, Caribbean, Middle Eastern and Latin American descent.

Shifting from a virtual party for digital London Fashion Week that Jeffrey had originally planned, the designer utilized his brand’s live-streaming slot to amplify black voices from a variety of creative fields. Solasta was a 40-minute talent show held in the basement level of Vogue Fabrics, an East London queer venue where Jeffrey had previously staged Loverboy club nights as a student. The streaming event was hosted by Miss Jason of Jason’s Closet, and featured performances by New York-born dancer and choreographer Malik Nashad Sharpe, singer/songwriter Rachel Chinouriri from Croydon, and poet and trans visibility activist Kai-Isaiah Jamal; additionally Halina Edwards and Catherine Hudson, two recent MA fashion design graduates from The University of Westminster, talked through their final collections.

To coincide with the event, Jeffrey launched (Self)Portrait of a LOVERBOY, a new unisex capsule collection due in December 2020; 5% of all sales will go to the Kaleidoscope Trust COVID-19 Response Campaign, an organization that is working to uphold the human rights of LGBTQIA+ people worldwide during the global pandemic. Additionally, Jeffrey will be donating 100% of sales from Loverboy’s online store to Kaleidoscope Trust for the entire month of June. The (Self)Portrait of a LOVERBOY capsule collection includes oversized jersey tees and hoodies featuring prints of the designer himself, and vividly coloured Intarsia knits.  

For donations to the Charles Jeffrey Loverboy x UK Black Pride fundraiser, please click here.

Photography by Alex Petch