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Ludovic de Saint Sernin Launches Valentine’s Day Collection


New LDSS Jockstrap Plays to Strength of the Brand

Ludovic de Saint Sernin (LDSS) has introduced a Valentine’s Day Collection featuring a luxurious new jockstrap. The LDSS Jockstrap was inspired by the brand’s successful ‘Eyelet Briefs’ and is constructed with signature eyelets and lacing. Each piece is made in Paris by the LDSS Atelier, and all materials are sourced in Paris as well. 

Sernin is known for his racy designs sported by fit models, and so the designer is speaking directly to his audience with the capsule collection’s photography while simultaneously expanding his market.

Six shades of the LDSS Jockstrap are now available through the brand’s e-shop: white, beige, brown, grey, black, and “reflective”.