Review of Magda Butrym Spring 2021 Ad Campaign by Art Director Anna Grunwald, Photographer Dan Beleiu, and Videographer Michał Grzeszczakowski with model Amrit
Magda Butrym delivers a lush vision of post-pandemic summer fashion with a new Spring 2021 campaign, which features art direction from Anna Grunwald and photography by Dan Beleiu.
Balancing evocative gloom and optimistic brightness, Grunwald’s art direction transforms a studio space into a dreamy seashore during the calm before the storm.
Beleiu’s photographs capture model Amrit among this space, where she lounges on white sands or rises from the waves like a modern incarnation of Boticelli’s Venus.
The campaign also features a very brief, social-media geared video by Michał Grzeszczakowski, which highlights one of the collection’s most impressive looks: a completely handcrafted knit set, composed of a blazer, slacks, and a bralette. It’s a powerful statement of Butrym’s creative vision that marries, hand-crafted luxury, elegant sensuality, and casual comfort.
Magda Butrym Creative Director | Magdalena Butrym Photographer | Dan Beleiu Art Director | Anna Grunwald Video | Michał Grzeszczakowski Model | Amrit Stylist | Barbara Martelo Hair | Michal Bielecki Makeup | Marianna Yurkiewicz Set Designer | Anna Szczesny
WHERE FASHION GETS CREATIVE
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